Impact BDC Installation and BDC Restoration
ARE YOU MANAGING THE CUSTOMER OR IS THE CUSTOMER MANAGING YOU?
Most employees in any business do not know how to control or make IMPACT with customers and are reactive to customer engagements and inquiries rather than being proactive and trained on what to say to a customer and even how they are communicating to a customer. They lack the appropriate techniques because they have not been appropriately or consistently trained or their training has not been updated! Business growth will always be found in the deficiencies & missed opportunities that currently do not exist or are being mismanaged by untrained employees or are not being properly held accountable by management!
IMPACT BDC will help dealerships improve initial response times to client inquiries as well as an IMPACT strategy for consistent long term follow up process. We will accomplish this by establishing or restoring the appropriate accountability protocols and process execution techniques. Remember, our sole mission is to “Turn your CRM into an ATM.” We will provide the necessary skillsets and techniques, but also demonstrate with live customers the IMPACT approach. Showing employees how to execute is critical to buy in from ALL employees. The question then arises, “Is it a REQUEST or REQUIREMENT” for employees to execute certain tasks by management?
Where there is no accountability and engagement from management, there is no awareness of the IMPACT a bdc brings to a dealership! Most BDC’s have failed because instead of having a business development culture, the BDC has turned into a business drama center where there is a lack of engagement between management and the BDC. Others have failed because the initial installation did not properly establish a foundation of solid BDC techniques and processes, along with communicating to management what are realistic timeline expectations and results. And too, many have succumb because the BDC was viewed as an expense and not a consistently profitable department.